BTN interview: Mohammad El Etri, director of global snow operations and projects, Ski Dubai | Focus

BTN interview: Mohammad El Etri, director of global snow operations and projects, Ski Dubai | Focus

Having been recognised as a pacesetter in international hospitality by the World Ski Awards, Breaking Journey Information right here sits down with Mohammad El Etri, director of world snow operations and initiatives, administration workplace, at Ski Dubai, to seek out out extra in regards to the prestigious honour

Breaking Journey Information: Congratulations in your victory this yr on the World Ski Awards, with Ski Dubai having been honoured with the title of World’s Best Indoor Ski Resort. How does it really feel to have gained?

Mohammad El Etri: Ski Dubai is extraordinarily proud to be awarded the title of World’s Finest Indoor Ski Resort for the fifth consecutive yr.

Being on this class amongst different well-established ski resorts, together with our sister model Ski Egypt, evokes us to maintain elevating the bar as a part of our countless pursuit at Majid Al Futtaim to create nice moments for everybody, on a regular basis.

This award is a testomony to the fervour and dedication of the Ski Dubai workforce, who be sure that our valued visitors can get pleasure from a world-class expertise and exemplary service.

Our visitors are on the coronary heart of all the pieces we do at Majid Al Futtaim and the explanation behind our fixed drive to go above and past.

Ski Dubai is deeply honoured and privileged to have our dedication to excellence recognised by trade friends and visitors, who voted for us to obtain this prestigious title.

BTN: That is the fifth yr in succession that the model has taken the distinguished trophy – simply what’s it that makes the situation so particular?

SD: There are a mix of issues that make Ski Dubai the World’s Finest Indoor Ski Resort, equivalent to the intense juxtaposition of having the ability to ski in actual snow within the dessert, its location within the iconic Mall of the Emirates and the big variety of progressive actions and sights that we provide for all family members.

When it launched in 2005, Ski Dubai was the Center East’s first indoor ski resort and we have now gone on to cement our place as one of many area’s most iconic sights welcoming vacationers, snow fans and visitors from everywhere in the world.

During the last 15 years, Ski Dubai has continued to reinforce the visitor expertise with new improvements within the family-friendly snow park, which is full with all kinds of enjoyable actions, and the massively in style penguin encounter, which is dwelling to a colony of King and Gentoo penguins.

Ski Dubai has been fuelling big progress in sporting tourism throughout the area and fostered a winter sports activities tradition within the UAE and every year 80,000 persons are launched to snowboarding and snowboarding.

Earlier this week, we celebrated our milestone 15th anniversary and, key to our success, has been our steady dedication to innovation and willpower to push the boundaries of risk.

BTN: How helpful are the World Ski Awards in relation to selling the attraction to the worldwide ski neighborhood?

SD: The World Ski Awards function a benchmark for excellence and, as such, are a improbable worldwide endorsement, notably on condition that they’re voted for by ski tourism professionals and visitors from throughout the globe. 

We’re extraordinarily grateful to the World Ski Awards for recognising us with this prestigious award, which not solely motivates us to attain extra, however gives us with an necessary platform to showcase our award-winning facilities to the world.

BTN: Dubai reopened to worldwide tourism in July, and the market has recovered over the previous few months. How would you describe the temper within the sector as we head into 2021?

SD: Instilling confidence in vacationers and visitors shall be key to the tempo of restoration.

All through the worldwide pandemic, we have now been conducting intensive visitor analysis and confidence ranges are growing, which bodes properly for the trade.

Our visitors really feel snug returning to Ski Dubai and Majid Al Futtaim’s leisure, leisure and cinemas experiences, with 93 per cent of these surveyed saying that they’re ‘happy’ or ‘extraordinarily happy’ with the measures we have now in place.

This can be a testomony to our dedication and tireless efforts to keep up progressive and world-class requirements in order that our visitors can get pleasure from an distinctive and cozy expertise.

Quite a few research have proven that there’s a big pent-up demand for journey, and we anticipate a really sturdy comeback as soon as extra nations begin reopening their borders for tourism.

Since reopening, the variety of visitors has been encouraging and we stay basically assured about the way forward for the ski tourism trade and are very a lot trying ahead to a profitable 2021.

Extra Data

One of many prime customer locations within the United Arab Emirates, Ski Dubai is dwelling to a 4,500-metre sq. snow half.

Superior skiers will discover a lot to get pleasure from, whereas there’s a likelihood to go sledding and tobogganing for a extra family-orientated time out.

Discover out extra on the official website.



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