Newly re-elected London mayor, Sadiq Khan, has introduced plans for the largest home tourism marketing campaign the capital has ever seen.
The plans are designed to assist the economic system get again on its toes as Covid-19 restrictions are eased.
In a speech this morning, Khan confirmed a right away precedence would be the new ‘Let’s Do London’ marketing campaign, which is being created in partnership with town’s hospitality, tradition and retail industries.
The flagship marketing campaign to encourage Londoners and guests again into central London will embrace a programme of one-off particular occasions created in partnership with London’s best-known cultural establishments and tourism points of interest.
It is going to kick off later this month with the capital’s well-known cooks, foodies and hospitality venues coming collectively to advertise and rejoice London’s world-class meals supply.
There will probably be new thrilling public artwork installations to draw folks again into London from this month.
David Hockney, one of many UK’s most influential residing artists, has redesigned TfL’s iconic roundel ‘Hockney Circus’ in a particular paintings as a part of a takeover of Piccadilly Circus Station, beginning right this moment.
Turning central London into an enormous out of doors artwork gallery, award successful London designer Yinka Ilori is main on ‘Asphalt Artwork,’ a collection of main new short-term streetscape commissions in central London and the Metropolis of London, in partnership with the London Design Competition and Bloomberg Philanthropies’ Asphalt Artwork Initiative.
The autumn will welcome again main inventive festivals, comparable to London Style Week, Frieze London, the London Design Competition and the 65th BFI London Movie Competition, earlier than the return of main occasions and points of interest over the winter.
There will probably be additional thrilling bulletins throughout the yr to showcase London’s world class nightlife, cultural points of interest and hospitality companies in addition to town’s grassroots venues and the way inventive freelancers, artists and performers will probably be on the coronary heart of the programme because it continues to develop.
The mayor has allotted £6 million to immediately help the brand new marketing campaign, along with trade contributing over £1 million in funding and value-in-kind.
Khan stated: “It’s an honour to have been re-elected with an enormous mandate as Mayor of town I like – the best metropolis on the planet.
“That is the largest home tourism marketing campaign London has ever seen to champion our companies, cultural establishments and points of interest which have suffered a lot through the pandemic.
“That is about getting the message out to Londoners and other people throughout the nation that our capital stands able to entertain, encourage and enthral as soon as once more.”
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